October 19, 2020
Nowadays it’s increasingly common to hear terms such as sustainability, renewable energy, among others, without having to read some type of specialized magazine on the subject. We must see this as something positive, since these practices are becoming part of our daily lives and which objectives are focused on the care and conservation of the environment, as well as seeking an economic return for all.
Assimilating these types of terms helps us understand that it’s not a complicated science designed only for experts, but something that we can all be part of. It doesn’t matter if you are a beginner or a dedicated environmentalist, there are many ways to apply sustainability in our daily lives. Read on and find out how to do it!
Since the term was first used in the Brundtland Report in 1987, it has been described as the process in which biological systems remain productive over time. The term also sought to appeal to “meeting the needs of the current generation without sacrificing the ability of future generations to meet their own needs'.
Talking about sustainability refers to the relationship we can have with our environment, in a balanced, harmonious way and aware of our impact not only on the environment, but also on the lives of the people around us and of course, our economic demands.
Unlike what you might think at first, the term does not apply only to environmental aspects, it covers different areas: economy, culture, society and the environment. For this reason, some would even dare to say that the secret is to find a balance that allows biodiversity to be preserved without having to renounce economic or social progress.
The confusion arose from the Rio Declaration of 1992, a UN proposal that promoted the term “sustainable development” in English. This translates to “sostenibilidad” in Spanish, even though there is a similar term in existence called “sustentabilidad”. Because there is no second term in English, the question was raised as to whether there was a difference between the two in Spanish.
According to the United Nations, sustainable development “focuses on processes that preserve, conserve and protect natural resources for the benefit of present and future generations while taking into account social and political needs, as well as cultural values.
The truth is that the confusion is completely justified, especially if we are beginners on the subject. The debate continues, as they are terms that have also evolved according to the advances in the subject and their needs.
The characteristic that distinguishes companies that are committed to sustainability is that they not only seek to obtain economic benefits, but also take care of the way in which they achieve them. That is, in harmony with people and the environment.
Grupo Xcaret is a great example of this philosophy, as it defines sustainability as “the balanced creation of economic, socio-cultural and environmental value that guarantees the harmonious growth of the business, as well as the well-being of the communities and the environment in which it operates”. To explain it more easily, they use two elements:
The Triple Profit Line Model (or 3P Model):
A traditional Mexican toy with which you play. The purpose of the game is to keep it spinning for as long as possible. This is sustainability: the right balance between prosperity and benefits for people and the planet. This teetotum spins perfectly when it is balanced, but if it receives more pressure in any of its points, everything collapses.
Lear more about our good practices: 10 sustainable actions that we do everyday in Grupo Xcaret
For more tips, check out this blog post: Habits at home that help the planet
We cannot forget the fact that we inhabit a planet that is interconnected. This means that our actions affect others, whether it is our intention or not. The decisions we make today will end up having repercussions on future generations, so we must get rid of the selfish thought that “it will not affect us'. We still have time before the damage becomes irreversible, but every minute counts.
Do you know any other way to apply a sustainable philosophy in your daily life? Share your ideas in the comments!
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