Do you believe in magic? 

The Hidden (and not so hidden) secret of Mexico

If you’ve visited Mexico before, you’ve probably heard about the Pueblos Magicos, but what exactly are they? and, what makes them so special? We’re going to explain all about them, and why you shouldn’t miss the opportunity of visiting one of them on your next trip to Mexico.



Creel, Chihuahua.

A Pueblo Magico is a town that has strong symbolic attributes such as history, culture and nature. It’s not that easy to become one of them, you must first gather up a long list of requirements and apply. Then, a committee reviews the request and decides if the appointment is granted or not.

What are the most important requirements? 

-Have a 20,000 base population.

-Develop strategies for community participation.

-Have a symbolic attraction as a reference.



San Cristóbal de Las Casas, Chiapas.

-Have a variety of tourism products to offer visitors.

-Keep and encourage traditions, celebrations and festivals.

-Have a meaningful local craft production.

-Keep the traditional cuisine with its original context.



Valladolid, Yucatán.

Craving for Mexican food? read: 8 exotic Mexican dishes you should try.


To this day, we have 83 Pueblos Magicos in Mexico, the most popular ones are in these states: Puebla, Yucatan, Quintana Roo, Guanajuato and Jalisco. If you’re thinking of visiting Mexico soon, here are some of them you shouldn’t miss:

Valladolid, Yucatán:  At the east of the Yucatan Peninsula is Valladolid, a beautiful colonial village with historical buildings and homes. Here you will taste the most delicious local cuisine like salbutes, panuchos and papadzules in any of the restaurants and cafes around the main square.

Bacalar, Quintana Roo: About four hours from Cancun you will find this paradise, where you can swim, dive or take a quiet boat ride in a clear water lagoon, perfect for reconnecting with nature. You can also enjoy cultural sites like the Fort of San Felipe, the Temple of San Joaquin or just take a walk in the main square.



Tulum, Isla Mujeres and Bacalar, Quintana Roo.

San Cristobal de las Casas, Chiapas: There is always something to do in this place, San Cristobal de las Casas is all about authentic colonial churches, colorful markets, and local handcrafts. Make sure to taste Chiapas coffee, it is one of the most exquisite blends in all Mexico.

Todos Santos, Baja California Sur: a colorful and charming village that has opened its doors to hundreds of artists, surfers and travelers from around the world. Here, you will admire and feel the cosmopolitan atmosphere at the different art galleries in the streets of Todos Santos.



Sayulita, Nayarit.

If you love architecture and history, read: 10 Mexican haciendas you must visit.


without any doubt, each of these places has its own charm. Whether with family, friends or with your significant other, these destinations have something special for you to live an unforgettable experience.

Have you ever visited a Pueblo Magico before? Share your experience with us.